The new Wonder Woman movie has been in the news a lot lately, and people are pretty excited about the upcoming remake. But now, the movie is in the news again – but not for the right reasons.
When you think of Wonder Woman, you think of a bad***, strong, independent woman that saves the world each and every day. She doesn’t care what she looks like because she’s too busy bossing the world. But the new marketing campaign for the movie has called this into question.
Warner Bros have now partnered up with ThinkThin, a nutrition company to promote the new movie. And people are a bit confused. ThinkThin have released a statement about the new collaboration:
We wanted to celebrate a hero film featuring a woman in the leading role. We love that Wonder Woman has super strength, and we’re proud to offer delicious products that give women the everyday strength they need to power through their day.
But despite this, many fans are worried this collaboration is sending out the wrong message and impression to its viewers. The new marketing campaign is proving controversial, with many questioning the brand’s name – as they believe ‘Thin’ to be body shaming, and something unassociated with the Wonder Woman concept. Who cares what she looks like?
And these fans have taken to Twitter to express their views.
@wbpictures @WonderWomanFilm There are so many other messages that would work: Think Strong, Think Healthy, Think Powerful, Think Brave… But think Thin? #WonderWoman
— RedHotTrouble ♥️ (@VikaBoemski) May 12, 2017
Shilling body-shaming “think thin” weight loss bars is a betrayal of Wonder Woman’s character, which is par for the comics course right now
— Bailey (@the_author_) May 7, 2017
@Grocery_HQ Change that #thinkthin name! Until then, @wbpictures find another sponsor. #WonderWoman doesn’t think thin, she thinks strong!
— Maria V Bueno (@mbuenog) May 11, 2017
However, there are people who think the partnership is misconstrued. While ThinkThin is a healthy eating and lifestyle brand, they are said to promote healthy and strong eating, rather than dieting or body size. Well, we’ll let you decide your views on this one…
