Well hey there, RetroEnt reader! Thanks for being here, friends! We thought we’d take the opportunity to say… HAPPY INTERNATIONAL WOMEN’S DAY. Yep, today is all about strong and independent women and celebrating all of the many achievements we have made in the world – because we’re great, sistaaaaas. Every year on 8th March, the world takes a few hours to really think about the impact and the struggles of women across the globe (although we also do this every other day of the year). You might be the kind of gal who spends this day protesting your rights, you might spend the day getting dolled out and painting the town red because you can totes do that (you look great, gurl), or you might be spending your day smashing up a building on a construction site because women can do the same jobs as men, y’know. Thankfully, many companies around the world also get behind International Women’s Day, and show their customers that they are all about empowering women and their role in society – including Mattel.
Known for their role in bringing the Barbie doll into existence, Mattel is one of the biggest toy-making companies in the world – which comes with a lot of pressure. Over the years, women have called out the company for presenting the young women of today with unrealistic beauty standards and goals – because you don’t have to have stick-thin legs and a tiny waist to be beautiful! To get to the bottom of these issues, Mattel decided to conduct a survey of 8,000 mothers around the world, to ask them about their views on society as a whole, and the impact of role models on their daughters. A whopping 86% noted that they were worried about the standard and the type of role models that their young children were exposed to. So, they decided to do something about that!
In aid of International Women’s Day, Barbie has released two new series within their Barbie collection. The ‘Inspiring Women’ collection features dolls that are inspired by some of the greatest women in history, while the ‘Shero’ category features dolls that are inspired by some of the greatest women in today’s day and age. Genius, right? Lisa McKnight, the senior vice president of Barbie has released a statement alongside their new lines:
Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything.
YEAH THEY CAN!
Here is the complete list of epic women who feature within these two categories.
Inspiring Women: Amelia Earhart, Frida Kahlo and Katherine Johnson (plus more to come later in the year).
Shero: Patty Jenkins, Chloe Kim, Nicola Adams OBE, Bindi Irwin, Hui Ruoqi, Ashley Graham, Misty Copeland, Helene Darroze, Sara Gama, Martyna Wojciechowska, Gabby Douglas, Xiaotong Guan, Ava Duvernay, Yuan Yuan Tan and Leyla Piedayesh.
Although these awesome dolls are not currently in stores, it is just a matter of time before you can take a trip to your local store and find these strong and powerful women standing before you. Yet, if you can’t wait that long, they are now available for presale on the Barbie website.