Let’s be honest, although we may technically be ‘adults’ now, we still make turkey dinosaurs and smiley faces for our dinner AT LEAST once a week, still spend our Saturday mornings watching cartoons in our pajamas (it’s too people-y outside), and still have a pile of Beanie Babies at the end of our bed. The reason for this is that we don’t like the world right now. Yup. For starters, what the heck are fidget spinners? And don’t even get us started on this ‘Slime’ business…
Thankfully, we were lucky enough to grow up in the ‘90s and ‘00s, when our lives were filled with all things glorious – like these things you’ll only remember if you grew up in the ‘90s, and these iconic ‘90s game shows. But we also grew up in a time when the world was blessed with one of the coolest toys ever made. Of course, we’re talking about the (incredible) Tamagotchi – and now, in an amazing nostalgia-filled twist of fate, the Tamagotchi is back for its 20th anniversary!
Back in the day, we used to be obsessed with our Japanese digital pet, and would spend our days making sure our little Tamagotchi baby was properly fed, had a good night’s sleep, had a few presents to open, and was having the time of their lives – and we weren’t the only ones to do so. Since its creation in 1997, 82 million Tamagotchis have been sold across the world. So they’re kind of a big deal. Now, Bandai America Inc. (a subsidiary of the Bandai Namco Holdings Inc. in Tokyo) have announced that they will be re-releasing the retro gizmo to celebrate their birthday. A spokeswoman for the toy has spoken about the re-release:
For many Generation X kids, the Tamagotchi device can be considered America’s first and favorite digital pet. The enduring power of Tamagotchi is its clear expression that nurturing and love never goes out of style.
Neither does getting your Tamagotchi to boink with another one.
The news of this awesome re-release comes at a time when 21st-Century gurus are reminiscing over some of the best inventions of the ‘90s and ‘00s, and are bringing them back into fashion. Tommy Hilfiger jeans are suddenly ‘cool’ again, and the Classic SNES is getting us nerds all hot under the collar. Nostalgia is cool, kids. Juli Lennett, a toy analyst for NPD group (where do we sign up for that job?) has spoken about the increasing nostalgia trend within the world of toys.
Nostalgia works in the toy industry. Just look at Barbie and Hot Wheels. They appeal to kids the same way they did 30 years ago.
Well, it’s fair to say we’ll be hitting the toy store on November 5 to grab our Tamagotchi…or two…or five.